Adams Print & Complete Colour: a new era for Australian print
- Adams Print
- Apr 23
- 3 min read
Updated: May 1
An agreement between trusted and Innovative print brands Adams Print and Complete Colour Printing marks a new era for Australian print.
Adams Print, a highly-awarded business, respected for providing innovative print solutions with a rich 130-year history, has earned over 30 Gold Medals, three prestigious Judges Awards, and two Heidelberg ‘Excellence in Craft’ accolades at the National Print Awards over the past 20 years.
Australia’s environmentally responsible printer Complete Colour operates with ISO EMS14001, QMS9001 and FSC certifications, servicing a wide market sector of established national clientele with personalised, industry-leading operating procedures, producing cutting-edge quality printed products.
Both companies who share a laser focus on service, quality, value, innovation and trust are well-aligned and driven to further build personal relationships with clients and partners, communities and regions across Australia.
The excellent opportunity to leverage the systems, processes and knowledge of two established businesses will offer a pathway to create a highly credentialed business with environmental and socially responsible practices, together with a reputation of high quality and personalised service.

Managing Director Tim Michaelides says: “Now we get to combine the best of two high-performance businesses for the benefit of our loyal existing clients together with future prospective clients, who can expect to receive the Trusted and Innovative Print and Communication Services we are both known to deliver.”
Former Adams Print Managing Director Shane Soutar, who has now retired from the industry, says: For 25 years, my brother Robert and I were proud custodians of a 130-year-old company, building a reputation for excellence and integrity. With Robert and I retiring from the industry, we are confident that this transition will further elevate the Adams Print brand within the trusted and environmentally conscious Complete Colour family representing not only a continuation, but an enhancement of the values and standards clients have come to expect from Adams Print."
Director Geoff Lawyer says: "We are thrilled to join Adams Print, a prestigious company that has consistently operated at an exceptional level, playing a crucial role in Victorian communities and beyond since the Gold Rush era. The outstanding craftsmanship and expertise they have cultivated over the decades perfectly complement the environmental innovations and sustainable practices that Complete Colour has pioneered for the past 32 years. This synergy fills us with immense excitement, energy and optimism for the future of our business together."
The businesses now operate out of both Geelong (2/17-49 Douro Street
North Geelong) and Melbourne (84-86 Herald Street, Cheltenham) sites, with a purpose-built 3,500 square-metre facility located in Cheltenham, Melbourne. The Cheltenham building features a 200Kw LGC certified Solar Power plant, with perimeter fencing, security-controlled entry, and camera surveillance.
About Complete Colour
As an employer of more than 30 staff, across more than 30 years, we are extremely proud to consider ourselves a national industry captain, leading at the forefront of environmentally responsible print technology.
Complete Colour founding partner and Managing Director Tim Michaelides started the business in June 1992, growing through quality, value and customer service, as Director of Marketing and Sales Geoff Lawyer joined in early 2000 from a large London commercial printing company.
Address: 84-86 Herald Street, Cheltenham VIC 3192
Tel: (03) 9585 7788
About Adams Print
Founder Hubert Adams, aged 21, founded the Grenville Standard at Linton, near Ballarat in 1895, publishing and printing newspapers for the miners on the goldfields between Geelong and Ballarat, before relocating the business to Geelong in 1922.
Over the past two decades, Adams Print has been a perennial award winner at a national and state level. National Print Awards to date: 39 Gold, 23 Silver and 15 Bronze plus 3 coveted Judges Awards. This is complemented by Victorian PICA awards: 26 Gold, 22 Silver and 16 Bronze.
2/17-49 Douro Street North Geelong VIC 3215
Tel: (03) 5248 5322
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